Written by a former regional journalist at the Grimsby Telegraph, ex pr chap at Spencer... and now an all-round media man. Email conrademmett@googlemail.com or tweet @ConradEmmett if you need to get in touch.
Wednesday 27 March 2013
Bad films - great marketing lessons
Lindsay Lohan's latest film may be the worst thing you have never seen, but that doesn't mean we can learn some excellent marketing lessons from it.
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